UAE Advertiser Permit Deadline:
What Real Estate Agents Need to Know
Jan 27, 2026
The UAE has introduced stricter regulations around online advertising, impacting individuals and businesses that publish advertising or promotional content online, including real estate agents, brokers, and property marketers.
According to coverage by Gulf News, any individual or business posting advertising or promotional content in the UAE must hold a valid Advertiser Permit issued by the UAE Media Council.
The deadline to obtain this permit is January 31, 2026. Posting advertising or promotional content without a valid permit after this date may result in financial penalties.
What Is the UAE Advertiser Permit?
The Advertiser Permit allows individuals to legally publish advertising or promotional content across digital platforms in the UAE. As reported by Gulf News, this includes content published on:
Social media platforms
Websites and blogs
Digital advertising and sponsored content
The requirement applies whether the content is paid or published free of charge and is not dependent on follower count or reach.
Who This Applies to in Real Estate
Based on the UAE Media Council guidelines outlined in Gulf News, the permit requirement applies if you do any of the following:
Publish sponsored or promotional real estate content
Run paid ads or boosted posts on digital platforms
Promote properties or services on behalf of others
These rules apply across platforms such as Instagram, TikTok, YouTube, websites, and blogs.
Who Needs to Apply
According to the Gulf News article, the following must apply for an Advertiser Permit:
UAE residents posting promotional or advertising content
Freelancers or professionals marketing properties or services
Visitors creating promotional content while in the UAE through a licensed entity
Individuals promoting only their own services or listings, without advertising for others, are generally exempt.
Penalties for Non-Compliance
Agents or content creators who continue posting promotional content without a valid Advertiser Permit after January 31, 2026 may face:
Fines starting from AED 10,000
Higher penalties for repeat violations
Suspension or cancellation of advertising permissions
More serious breaches of UAE media standards can attract significantly higher fines, depending on the nature and severity of the violation.
Why This Matters for Real Estate Agents
Property marketing today is heavily digital. Compliance with UAE media regulations is now part of operating professionally in the real estate market.
Agents who stay compliant can continue marketing properties, working with developers, and building their personal brand without disruption.
Source: UAE Media Council coverage via Gulf News