Dubai-based luxury developer Sobha Realty has unveiled The Mirage, a 677-unit residential tower within Sobha Central on Sheikh Zayed Road.
A Growing Masterplan
Spread over 1 million sq. ft.
Includes six residential towers, 250,000 sq. ft. of landscaped courtyards and parks
175,000 sq. ft. of premium office space and 160,000 sq. ft. of retail, dining, and entertainment areas
A fully integrated shopping mall and two dedicated Sheikh Zayed Road access lanes
The first tower, The Horizon, launched in May 2025, with delivery expected by December 2029
Sales Momentum
Over 1,500 units sold across Sobha Central
Total sales of AED 3.5 billion ($953 million) achieved to date
Top buyer nationalities: Indian (26%), European (15%), American (8%), Turkish (6%), Iranian (4%)
Market Signal for Agents
Sobha Central’s momentum highlights Dubai’s evolving luxury buyer mix — dominated by global investors seeking integrated, high-end communities.
The AED 3.5B sales milestone signals deep confidence in Dubai’s off-plan market, where large-scale mixed-use developments are driving sustained absorption and value appreciation.
With The Mirage following the success of The Horizon, Sobha continues to attract long-term international capital — a strong cue that central Dubai’s luxury demand remains resilient despite global headwinds.
For agents, Sobha Central represents one of 2025’s most active high-ticket pipelines, combining world-class branding, prime location, and consistent investor traction — the kind of development every serious buyer is asking about.
source: Gulf Business