I’ve written articles about the importance of AI in marketing and further on the importance of social media marketing within real estate (you can find the blogs here). Given that I’ve established the importance, the natural next step is to detail how a real estate agent can use AI to venture into social media and optimize their content/marketing. Below are the top 6 tools that leverage AI to provide a powerful social media management and automation tool specifically for real estate. 

If you’re in real estate looking to build a personal brand or help your company/agency scale their social media game these tools are for you. 

1. Kendal AI

Sure I’m a little biased here but if you’re looking for an all-in-one solution for social media management, Kendal is your best friend. What exactly do you receive? 

• A personalized content calendar up to 30 days — ideation of the content (from simple static posts to video ideas), what to post, and even when to post all included in one tailored content calendar

• Tailored social media post generator — once you’re happy with the content calendar then it’s time for Kendal to bring those ideas to life. Kendal, during it’s learning time, will closely analyze your socials and your website to understand your design preferences, language used, font color, etc. The learning time allows Kendal to generate tailored social media posts from the ideas laid out in the content calendar that match your brand color and voice. This is along with captivating descriptions of your listing and relevant hashtags targetting the right audience.

• Video editing on demand: As mentioned in the content calendar, Kendal generates trending short-form video ideas. As a real estate agent/agency, once you approve the content calendar all you need to do is provide the necessary collaterals for the video (raw footage of the property walkthrough, a clip of you reading out a script) and Kendal will edit, add captions, suggest trending audios and provide a reel/TikTok that’s ready for you to publish

• Scheduling and automation: After approving the content calendar and the resulting posts generated by Kendal — you’re cruising. Kendal will automatically publish the posts on the given days across platforms like LinkedIn, Twitter, Instagram, and, TikTok with no manual involvement from a user as long as they have connected their accounts. 

• Analytics: Real estate agents are numbers-driven, i.e. which investment gives them the highest ROI. As such Kendal also provides analytics on each post, showcasing the engagement (likes, comments, and shares) and even goes a step further to analyze the comments to understand how the post performed in line with purchase intent. Did post A have a higher number of comments that were interested in the sale of the property or did post B fare better? You then have competitive insights - how are your biggest competitors' posts performing? what are the top trending posts in your niche? (Note: both scheduling and automation are still in development and will be released in the coming few weeks)

Source: Kendal AI Analytics Dashboard

Source: Kendal AI Short Form Video Generation for Real Estate

Kendal AI is the all-in-one solution when it comes to all things social media marketing for real estate. The way I would position Kendal AI is as a personalized social media manager in the form of a tool. The platform is still in its nascent stages and is constantly improving itself with new features (keep an eye out on Kendal's socials for the upcoming scheduling and analytics feature)

2. Hootsuite

• Content and scheduling automation: The Publisher tool allows the scheduling of up to 350 posts in advance, optimizing post times for audience engagement. It also suggests relevant hashtags using AI learning.

• Content Repurposing: Edit and adapt a single post for multiple social media platforms, ensuring varied content without appearing repetitive. OwlyWriter AI assists in writing captions, generating post ideas, and reworking content across platforms.

• Analytics and Reporting: Hootsuite Analytics automates the process of gathering and analyzing data from social media platforms, providing custom reports to refine social media strategies.

• Automated Direct Message Responses: Hootsuite Inbox helps manage messages across various social media pages, automating responses to common queries and organizing conversations for trend analysis and departmental assignment in larger teams.

• Social Listening: Hootsuite Insights, powered by Brandwatch, enables automated competitor research and monitoring of brand sentiment. It offers alerts for mentions, insights into competitor actions, and tracks industry trends and audience interests.

• Paid Campaign Management: Hootsuite Social Advertising integrates paid and organic advertising results, offering a unified dashboard for planning, publishing, and analyzing ads across different social channels.

Source: Hootsuite Analytics

Hootsuite has been in the industry for a while, a veteran I'd say in the social media marketing tool space. Its scheduling and automation are hailed as one of the best industries and having tried it out, I'd have to agree. Being the giant it is, one could argue there isn't a whole lot of focus on specialization for real estate such as social media posts for property listings or video generation. Nonetheless, there's a reason it's one of the most used social media management tools out there and if your use-case is to find a tool that can provide seamless automation and analytics it's worth giving the platform a go.

3. Epique

A tool primarily focused on copywriting for real estate agents. Epique can produce various types of content tailored to distinct objectives:

• Realtor biography

• Real estate blog posts

• 12 touches email campaigning

• newsletter campaigning

• AI-generated property descriptions

• Instagram quotes

In addition to the text-based solution, it also provides: 

• AI image generation

• Lead generators

• State Law advisor

• Brokerage advice

Source: Epique Dashboard - Quick Copywriting for Real Estate Agents

The offerings are mostly text solutions with a lack of creation of social media posts, video, scheduling, and automation. However, if you’re a real estate agent just looking to get a quick property description or even a bio to put on your website I’d definitely recommend giving Epique a try. 

4. Restb.ai

Restb.ai is a transformative AI tool tailored for real estate agents, revolutionizing the way property photos are utilized in social media marketing. By leveraging advanced deep learning technology, this platform excels in analyzing and extracting valuable information from property images, thereby solving complex real estate challenges. Its sophisticated AI algorithm not only tags and categorizes property photos but also enhances them to elevate SEO and conversion rates.

This tool offers eight innovative solutions to bolster your business presence on social media. These include:

1. Property Tagging

2. Image Enhancement

3. Floor Plan Generation

4. Room Detection

5. Watermark Detection

6. Object Detection

7. Image Similarity

8. Image Search

Restb.ai stands out for its ability to ‘read’ images with a human-like understanding. It’s particularly adept at creating detailed, engaging descriptions from property photos, a feature invaluable for real estate professionals who regularly handle property listings on social platforms.

5. ChatGPT

The Introduction of GPTs is a game changer. You can now build a Custom GPT without any code. You could have your own copywriter, SEO specialist, information retrieval, code writing and interpretation, etc. 

But like with any AI model, you still have to train the GPT. You have to take the time and effort to train the GPT for the purpose you’re building it for. So let’s say you want a GPT that is an SEO Specialist. You first have to provide details of your business model — what you’re service/product is, the USP, and who you’re targeting. After that, you’d have to research and provide the GPT with keywords that are relevant for the audience you’d like to attract/the ones you’d want to rank high for on Google. Following this you provide the content you’ve written, a blog for example, and ask it to optimize the content for SEO using the relevant keywords you’ve provided.

Once you’ve done the work and the research, GPT is an amazing tool for efficiency and scaling your text-based output. And all this for a simple $20 subscription per month. But as a real estate agent, you often lack the time to conduct the research, and even if you do have the time then it's the lack of knowledge. 

To Conclude

Navigating the realm of social media in real estate can be complex, but it's made significantly simpler with the right AI tools at your disposal. From personalized content calendars and post generation with Kendal AI to the detailed analytics and image enhancements offered by other tools, the potential for elevating your online presence is immense. These AI-driven solutions are more than just tools; they're partners in your journey to establish a strong, effective, and engaging social media presence.

If you're ready to dive into the future of real estate social media management, where AI powers your growth and streamlines your marketing efforts, then Kendal AI is the partner you need. Our team is excited to help you harness the power of AI for your real estate brand. To get started, simply reach out using the form below. Let's transform your social media strategy and take your real estate business to new heights together. Your journey towards an AI-powered social media presence in the real estate world starts here, with Kendal AI.